VEVO
Vevo (an abbreviation for ‘video evolution’) is an American multinational video hosting service founded on December 8, 2009, as a joint venture by the “big three” record companies: Universal Music Group (UMG), Sony Music Entertainment (SME), and Warner Music Group (WMG). (More from Wikipedia)
Justin Bieber is the most successful musician to get his start on this video hosting service; a talent scout with So So Def Records clicked onto one of his videos on YouTube by accident in 2008, and he began singing for Usher shortly thereafter when he was just 13. Besides selling more than 100 million records, Wikipedia reports: “[Justin] Bieber also became the first artist to surpass 10 billion total video views on Vevo.”
(June 2017)
