SO SO DEF RECORDS
So So Def Recordings is an American record label based in Atlanta, Georgia, and owned by producer Jermaine Dupri, specializing in Southern hip hop, R&B, and bass music. So So Def has managed artists such as Bow Wow, Kris Kross, TLC, and Usher. (More from Wikipedia)
Justin Bieber is the most successful musician to get his start on this video hosting service; a talent scout with So So Def Records clicked onto one of his videos on YouTube by accident in 2008, and he began singing for Usher shortly thereafter when he was just 13. Besides selling more than 100 million records, Wikipedia reports: “[Justin] Bieber also became the first artist to surpass 10 billion total video views on Vevo.”
(June 2017)
