DREAMS/ANSWERS
But not all of the bands and artists signed by Motown Records were African-American. Not long after I got to college, the cover of the Smokey Robinson song “Get Ready” by a band called Rare Earth was released. While they were not the first white band signed by Motown, they were the first to have a hit. Originally called the Sunliners, Rare Earth had previously released an album on Verve Records called Dreams/Answers in 1968. When they were signed by Motown Records, the company was starting a new label for white acts. The band jokingly suggested Rare Earth Records, and to their surprise, that is what Motown named the label.
(April 2015/1)