LET’S GET IT STARTED
“Let’s Get It Started” is a song by American hip hop group The Black Eyed Peas, released as a single in 2004. The track was the fourth single released from the band’s 2003 album Elephunk and appears on the album under the title “Let’s Get Retarded”. “Let’s Get It Started” was included as a bonus track on the 2004 re-issue of the album. The album version was originally only re-worked for its use in promotion for the 2004 NBA Playoffs on ABC in April 2004; however, the new version was so well-received that it was later given an official single release two months later. (More from Wikipedia)
But it wasn’t just the little guys; rock started to be seen as cool again in the larger world of popular music. In 2004, the Black Eyed Peas scored their first big hit song with “Let’s Get it Started” that seemed to be about equal parts rock and hip hop, instead of the amalgamation leaning heavily to one side or another. Rock bands started appearing regularly at country music awards shows. With rock music pretty much cut out of hit-oriented radio stations, hard rock music became the soundtrack for numerous television ads. One of the first that I remember was when Royal Caribbean Cruises used as their signature song “Lust for Life” by Iggy Pop, right after Peggy and I had our honeymoon on one of their ships in late 2003. I have been hearing one of my favorite Queens of the Stone Age songs backing a TV ad currently (for T-Mobile?).
(January 2013)
