SOUTH BY SOUTHWEST (SXSW)
South by Southwest (abbreviated as SXSW) is an annual conglomerate of film, interactive media, and music festivals and conferences that take place in mid-March in Austin, Texas, United States. It began in 1987, and has continued to grow in both scope and size every year. In 2011, the conference lasted for 10 days with SXSW Interactive lasting for 5 days, Music for 6 days, and Film running concurrently for 9 days. SXSW is run by the company SXSW, Inc. which organizes conferences, trade shows, festivals, and other events. (More from Wikipedia)
