Much (formerly and commonly known as MuchMusic) is a Canadian English language Category A specialty channel owned by Bell Media. The channel first launched on August 31, 1984, under the ownership of CHUM Limited, as one of the country’s first ever specialty channels. Upon its launch, and for much of its life, the network primarily aired music programming, including blocks of music videos and original series focusing on musicians and artists. However, in recent years, especially under its current owner, the channel increasingly downplayed its music programming in favor of teen dramas and comedies. (More from Wikipedia)
Over the course of my appraisal career, I have valued properties in 26 states and 2 Canadian provinces. As varied as it can be within the USA, Canada is a completely different place altogether to me.
On that trip and occasionally at other times, I would get to see MuchMusic, the Canadian version of MTV (back when it was all about music videos of course). There was definitely some crossover with American and British rock, but for the most part, Canada had a completely different music scene. That surprised me; I had assumed I guess that the behemoth to the south had utterly consumed their local pop music culture at some point, but that clearly had not occurred. At a much younger age, I remember being equally surprised when I visited my cousins down in Florida, and the people on their version of Championship Wrestling were completely different from the ones that I used to see on TV in Winston-Salem.
(April 2013)
