THE SUNLINERS
Rare Earth is an American rock band affiliated with Motown’s Rare Earth record label (named after the band), which prospered from 1970–1972. Although not the first white band signed to Motown, Rare Earth was the first big hit-making act signed by Motown that consisted only of white members. The group formed in 1960 as The Sunliners and changed its name to Rare Earth in 1968. (More from Wikipedia)
But not all of the bands and artists signed by Motown Records were African-American. Not long after I got to college, the cover of the Smokey Robinson song “Get Ready” by a band called Rare Earth was released. While they were not the first white band signed by Motown, they were the first to have a hit. Originally called the Sunliners, Rare Earth had previously released an album on Verve Records called Dreams/Answers in 1968. When they were signed by Motown Records, the company was starting a new label for white acts. The band jokingly suggested Rare Earth Records, and to their surprise, that is what Motown named the label.
(April 2015/1)
