LOOK FOR THE UNION LABEL
I initially had Katrina and the Waves confused with a rock band that I remember from some years earlier that did pretty good music (live, not just recorded background music) in a recruitment video I believe for the U. S. Air Force. I have no idea who they were (and can find nothing on the Internet about them).
There are not many commercials that feature truly rousing music, so in that respect, those ads were reminiscent of the famous 1970’s commercial for the International Ladies’ Garment Workers’ Union (IGLWU) with the song that was the result of a contest sponsored by the union, “Look for the Union Label” that featured a performance by actual union workers.
(March 2016)
